Phong Phan - Brand Design + Code

Brand Design

+ Code

I am Phong Phan — a Danish Designer and Creative Director with extensive experience in building and leading multi-disciplinary design teams in branding and digital platforms.

As a digital native, I believe design and tech can build relevant brand experiences in an ever-changing landscape of opportunities. I have helped startups and companies capitalise on these opportunities for the last decade.

Selected highlights ↓

I co-founded HEAVY™ in 2015. Built a multi-disciplinary design studio, that worked with everything from spatial branding, cultural identities to corporate branding.

In 2019, HEAVY™ became part of IDna Group through a company merger.

In 2023, HEAVY™ left IDna Group and relaunched as a design studio with emphasis on deeptech branding.

Key highlights

Leading the design team on projects and managing clients in relation to design
Expanding on design services and developing new digital business areas
Co-Development and management of the company's Design Talent Programme

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Results

In 2021 Netgen was sold together with parent company Moment to Axcel

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Netgen is a Danish IT consultancy that delivers end-to-end IT services by bringing their clients together with the country’s brightest IT talents.

HEAVY™ was tasked to develop Netgen’s Company Name and Visual Identity. As part of the design, I developed a Motion Design concept in order to bring the brand site to life.

Together with our team at IDna Group, we designed a brandsite that fully made use of Netgen's immersive design.

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TLDR

Heavy duty cargo bikes made to carry up to 150kg and fit a euro pallet

HEAVY was tasked to develop the brand name and visual identity for a newly founded Nordic cargo bike brand.

The first line of product were designed to be cargo bikes that could carry very heavy loads. Together with the client, we wanted to redefine what Scandinavian quality actually was. With inspiration from the Sami people and the long history of Nordic explorers – Laplandar was born.

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