Gemfields is the world’s leading producer of ethically sourced, rare, coloured gemstones, producing approximately 20% of the world’s high quality emeralds. Setting a benchmark for fair-trade, environmental, social and safety practices, their approach and direct involvement from mine to market is unique.
In 2013 Gemfields launched a campaign with Mila Kunis, as their new brand ambassador, together with a new line of jewellery by various renowned designers worldwide. To help signal this new chapter for the company, Campbell Hay designed their new corporate brochure, jewellery catalogue and launch event invitations.
As a part of the Campbell Hay creative team, I lead the design and layout for the corporate brochure and event invitation – while I also assisted with the jewellery catalogue.