Danish Consumer Council
Brand Identity

The Danish Consumer Council, Forbrugerrådet Tænk, is an independent membership organisation founded in 1947. The organisation works for the promotion of sustainable and socially responsible consumption and efficient markets. They defend consumer rights and fight to make consumers a power in the market. They are known to be a powerful NGO capable of achieving political results for the good of all consumers.

Determined to increase the number of members, Forbrugerrådet Tænk needed to revitalize their brand identity to become more relevant to a new generation of consumers.

To help them reach their goal, we created a new visual identity built on a fairly simple idea. We used one of the most iconic symbols of "consumers taking a stand" as the focal point of the identity and gave the organization a new contemporary visual identity to help enhance their overall appearance and amplify their voice.

“The sign” became a symbol of Forbrugerrådet Tænk's on-going fight for consumer rights. The identity was made with great visual flexibility and is capable of working in all areas of their communications; from their popular consumer magazine TÆNK to the “Bedst i Test” mark.

Credit: Robert Daniel Nagy, Phong Phan

Case overview