Phong Phan

Currently a Partner at HEAVY™ & IDna Group

Resume and contact details

Phong Thanh Phan is a Danish full-stack designer and design director based in Copenhagen, Denmark.

Phong’s multidisciplinary approach to design is rooted in strong conceptual ideas combined with Scandinavian simplicity.

In 2015 he founded the Brand and Design studio HEAVY™ which specializes in Brand Strategy, Visual Identity and Packaging. The studio helps organizations launch, evolve and reboot their brand for a new age. In 2019, Phong joined IDna Group as a partner together with HEAVY™.

Prior to this he has worked for a variety of design and advertising agencies within the fields of branding and design in London and Copenhagen. He has also featured as a recurring guest lecturer in graphic design at the Scandinavian Design College.



Curriculum Vitae

2019 – Present
IDna Group
Copenhagen, Denmark
– Design Director & Partner

IDna Group is a strategy and design consultancy that specialize in identity.

Selected clients: NKT, Nestlé, NKT, EHF, Anthon Berg, Hamlet Protein, Byggesocietetet

2015 – Present
Copenhagen, Denmark
– Partner and Co-Founder

HEAVY™ is a partner-driven design studio based in Copenhagen, Denmark. The studio works as a creative partners that help organisations launch, evolve and change their brand.

Selected clients: DFDS, Saint-Gobain, Schulstad, Museum Midtjylland, Tekstilmuseet, Moment A/S

2015 – 2016
Phong Phan
Copenhagen, Denmark
– Independent Design Director

Collaborating with creative agencies on project based work.

Selected Agencies: Kontrapunkt, Bysted, Robert/Boisen & Like-minded

2013 - 2015
J. Walter Thompson Copenhagen
Copenhagen, Denmark
– Designer
Clients: Kræftens Bekæmpelse (Danish Cancer Society), DFDS, Hamleys Denmark, South Denmark Philharmonic, Forbrugerrådet Tænk (Danish Consumer Council), Earth Control / System Frugt, Storebælt, Shell Denmark, AIDS-fondet (Danish AIDS Foundation), Stop Hepatitis
2012 - 2013
Campbell Hay
London, United Kingdom
– Designer
Clients: Gemfields, Hershesons, Hatton Real Estate
2011 - 2012
Scandinavian Design College
Randers, Denmark
– Visiting Guest Lecturer

The Scandinavian Design College is Danish a preparatory school in Design & Architechture. They offer foundation courses in Architecture, Product Design, Fashion and Graphic Design.

Creative Circle 2019
Spatial design: Shortlist
Young Creative Circle 2016
Design: Shortlist
Young Lions 2015
Danish representative in Design
Creative Circle 2015
Corporate Identity: Shortlist
Young Creative Circle 2015
Design: Shortlist
Creative Circle 2014
Product Print: Shortlist
Young Creative Circle 2014
Design: 2x Shortlist
Behance Student Showdown
2011, Honorable Mention Award
Sandu Publishing
Scandinavian Graphic Design
Sandu Publishing
Top Graphic Design Series: Brochure & Layout
Hightone Books
Packaging Structure


2010 - 2013
School of Visual Communication
Haderslev, Denmark
BA Graphic Communication
2009 - 2010
Scandinavian Design College
Randers, Denmark
Foundation year in Graphic Design